How Anyone Get Digital Marketing Projects for new launched Company.?

Many Indian businesses, especially startups and SMEs, are still waking up to the importance of digital marketing. Many of these organizations don’t have the resources or capital to hire a full-time digital marketing specialist. Instead, they want to outsource this task to a third-party agency or professional. This is the right time when a digital marketing business can pitch in and offer their services. To do this it is very important that you learn how to get digital marketing projects especially on getting digital marketing projects in India

It is also worth mentioning that digital marketing agencies have been mushrooming in India off late. However, not all of them offer high-quality services. That is why you must take additional measures to set your business apart from the crowd of mediocre agencies. It is the only way to convince clients and win their trust.

Setting up a digital marketing business isn’t a cakewalk. It’s not the same as freelancing either, where you just have to impress clients and win projects. You have to shoulder additional responsibilities such as account management, recruitment, company registration, etc. Additionally, you have to build a team of specialized professionals who will work in tandem and take your digital marketing business to newer heights.

Moreover, establishing a digital marketing business in India takes patience and perseverance. It might take some time before you start reaping the benefits of your hard work. The key is to develop an actionable plan to start your business and lay down your objectives for the first few months.

Here is a quick guide outlining a few crucial steps to start a digital marketing business:

If you are planning to start a business, you have likely already thought of a name. Make sure it is short, crisp, and related to the services you will offer. You can even make it slightly quirky. However, you should stay away from obscure brand names that don’t convey the purpose of your business. Additionally, you should ensure that the name highlights your vision and aspirations.

You can even use platforms such as Upwork and DesignCrowd to connect with freelance designers. Alternatively, you can post your requirements on various Facebook groups. You can also use an online logo maker to design your own logo. However, you should opt for this only if you have an inherent knack for design.

It is also essential to get your business cards ready. You never know how a business opportunity can transpire from a simple conversation with a stranger. Thus, it is recommended that you print your business card and always keep them with you. Websites such as Vistaprint let you design your business card in a few simple steps.

Scope Of Digital Marketing In India

Digital marketing has been one of the most crucial consequences of incessant technological growth all over the world. At one hand, where it holds the reputation of an in-demand profession, on the other hand, it has empowered aspirants to lead a life with much freedom. Scope of Digital Marketing in India is huge and right now its a $1.9 Billion industry.

Traditional marketing in India has hit its saturation point.

It’s unfortunate for well-established businesses who don’t want to shift their businesses online, and a great blessing for the ones who want to be the early adopters of the growing digital marketing trend.

Well, whatever they said about the ‘Early Bird’ is absolutely right.

Since more and more businesses are looking to make an online shift, we have witnessed a spike in demand for digital marketing professionals all over India.

Digital marketing has not just created great opportunities to build a stable career; it has also helped brands take their businesses to a whole new level! scope of digital marketing in India has grown immensely in the past 5 years.

Therefore, it is just the right time to understand what is required to get into the Indian digital marketing ecosystem.

We have created a perfect guide for you that covers the scope of digital marketing in India and glean crucial insights into the online trend.

So, let’s cut to the chase and take a deep dive into the content!

What do we even mean by Digital Marketing?

Digital Marketing is the marketing combination of electronic devices and the Internet.

With the help of various digital channels like search engines, social media, email, and third-party websites businesses can leverage the online reach to build awareness and connect with prospective customers all over the world.

It involves creating marketing strategies that are designed to connect with customers that spend most of their time online.

Online marketing strategies are drafted to help businesses achieve their overarching goals. The marketing strategies can be free and sometimes can be paid as well.

What is the Scope of Digital Marketing in India?

Did you know that Digital Marketing has surfaced as the most sought-after career field in India?

Well, if you don’t believe us, take a look at these statistics –

• 68% of Indian brands effectively use digital marketing to advertise their products and services.
• 42% of Indian brands commit to using social media marketing as their first marketing priority.
• 33% of Indian brands now digitize over 40% of their marketing budget.
• 40% of Indian brands run digital marketing campaigns primarily for lead generation.

Do you realize the opportunity now?

Well, the demand for digital marketing is increasing as India undergoes a highly impactful digital revolution.

Today, the number of Internet users in India is around 500 million and the number will grow to 700 million Internet users by 2020.

This massive expansion of the market is what all businesses are paying close attention. To make the most of it, these businesses require digital marketing professionals who can take their business to the open market successfully.

Not just that, the Government of India is backing up with ‘Digital India’ initiative that aims at transforming all public services using information technology. Another government initiative is the E-Marketplace that is set to create awareness about eCommerce and marketing.

The scope of digital marketing in India is massive and we highly recommend you to show keen a interest in learning various digital marketing skills.

Now that we know how solid the market is for making a career in digital marketing, let’s discuss the advantages of doing the same.

Why should you choose a Digital Marketing career in India?

Digital Skills Gap

It’s true that the demand for digital marketing professionals is more than the supply.

We highly recommend you to take advantage of the situation and get into digital marketing.

We have seen a growing demand for digital marketing professionals when it comes to the middle-income bracket.

To be able to qualify for digital marketing jobs in India, one can do digital marketing courses that are available online or enroll for digital marketing training class courses.

Another great way to make a career in the field of digital marketing is by applying for internships at digital marketing agencies and learning how the market works.

Both of the methods are great and one should make a choice according to his preference.

Versatility

There’s hardly any other career path which allows you to be versatile.

Digital marketing is a career where if you have specialization in one field, you can always make a switch to another one by learning the right skills involved.

You will have enough opportunities to specialize in many skills and have a broader outlook at your job.

Digital marketing requires a professional to be good at different skills.

Therefore, if you love to have versatility added to your resume, you can choose digital marketing as a viable career path.

Evolving Industry

Digital marketing is an industry that is evolving as we speak.

With technology advancements like Artificial Intelligence, Machine Learning, Voice, Chatbots, and more, digital marketing keeps on creating new challenges for marketers.

There will always be something new to learn and execute on a daily basis which eventually makes work interesting.

Not just that, you will be working alongside people who have multiple sets of skills.

As you go on working in the field, you will be bound to meet many specialists.

It’s great fun to have people coming from different walks of life and having different skills, creating digital marketing strategies together.

Exceptional Earning

Digital marketing is a field which is in great demand.

What does that mean for you?

Well, first as we already mentioned, it opens many doors for you as employment opportunity in the field is immense.

Secondly, since the demand of professionals in the field is high, you can negotiate remuneration regardless of you being a freelancer or in-house employee.

So, as long as you show your authority over a set of skill, you stand a good chance to earn a great amount and grow higher and higher in the field.

Creativity

There are plenty of opportunities to give your creative soul some space to show its talent.

When it comes to digital marketing, there is a lot of writing involved.

Not just that, you will be involved in many design and production-related projects.

Not just that, there will be a lot of room for creativity every day as you try to figure out different online marketing strategies for different products and services.

There will be a lot of problem-solving involved when you work as a digital marketer.